We created a series of mini teasers for social few days before the Earth Day on Monday, April 22.
We locate the streets in America with the biggest trash problems. We then partner with a local charity to clean the streets together, picking up the trash and collecting it. The trash then becomes the medium to create our billboard, background, silhouette and headline.
All made from 100% trash. We won’t just tell America we re-use all of our waste, we’ll show them by re-using theirs, and help clean the streets of America in the process.
In order to give the Billboard structure utility we will turn the “ship containers” into recycle trash containers allowing the views and locals to recycle their waste.
The map shows the main areas we collected the trash across Los Angeles from every corner of the city.
The boxes are the crucial part of the process, the curation system where we pre selected the trash and divided them by colours accurately following the diagram. For instance the box “01” is equivalent to “Ocean green” or the the box “48” is equivalent to “Candy red”.
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