BWIN Rebrand

Art director

Bwin is an online betting brand owned by GVC Holdings, one of the world's largest sports betting and gaming groups. Bwin offfers sports betting, poker and casino games, with over 20 million registered customers in more than 25 key markets.

As part of our new brand direction we’ve defined a suite of photography behaviours that help to make Bwin ownable and create stand out in a world of offers and noise.

Alongside Christopher Anderson we created a series of photographs that express those uncertain moments of the game, Bwin call them, those “betting moments” between winning or losing or everything or nothing. The ambition to create Bwin’s very own image bank with a series of over 20 sport/games. More sports to come...


Bwin photography needed to live up to the brand promise and deliver Live the Action on every level. It needs to immerse their customers throughout their journey, deliver a sense of excitement and connection.

Bwin deliver real experiences and their images need to reflect that.

To successfully launch Bwin new Branding they needed to produce a photography bank that give the brand flexibility and enough content to use for up to six months across all of our verticals.

Photographed by
Christopher Anderson

Produced by
Sally Kursa

Conceptual Designer / Design Director
Cary Hudson